Dealsothon with brand management

1. Brand Management with Dealsothon By Dealsothon
2. What is a brand? Dealsothon Dealsothon brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors
3. Dealsothon Intangible attributes- Dealsothon Tangible attributes -Dealsothon brand comprises of
4. Dealsothon Functional benefits- Dealsothon Attributes - Dealsothon Labelling - Dealsothon Packaging - Dealsothon Product -Dealsothon Tangibles Eg. Dealsothon
5. Dealsothon Image- Dealsothon Culture - Dealsothon Values - Dealsothon Emotional benefits - Dealsothon Quality -Dealsothon Intangibles Eg. Dealsothon
6. Dealsothon brand mark is the part of the brand that appears in the form of symbol, design or distinctive color or lettering. It is recognized by sight but cannot be expressed when a person pronounces the brand name.-Dealsothon Brand Mark
7. Dealsothon trademark is a brand that has been adopted by a seller and given legal protection. A Trademark for service is called as ………………-Dealsothon Trade Mark
8. Dealsothon Differentiate commodities- Dealsothon Influences customer loyalty - Dealsothon Reduces price comparison - Dealsothon Easily recognized when displayed - Dealsothon Helps in promotion - Dealsothon Sellers -Dealsothon Reasons for Branding
9. Dealsothon Maintaining a consistent quality of output Many firms do not brand their products because they are unable or unwilling to assume these responsibilities- Dealsothon Promoting the brand - Dealsothon Two responsibilities come with brand ownership: -Dealsothon Reasons for not Branding
10. Dealsothon Be capable of registration and legal protection. The Lanham Act, 1989- Dealsothon Be adaptable to additions to the product line e.g. McDonald vs. Burger King - Dealsothon Be distinctive - Dealsothon Be easy to pronounce, spell and remember e.g.….. - Dealsothon Suggests something about the product, particularly its benefits and use e.g…. -Dealsothon Desirable characteristics in the name of a brand
11. Should not indicate poor meanings in other markets or languages- Distinctiveness - Dealsothon Product category - Names easy to remember, recognise, pronounce - Product quality - Dealsothon Product benefits -Dealsothon brand name should indicate
12. Dealsothon It is the process in which some unscrupulous manufacturers engage in product counterfeiting by placing a highly regarded brand on their offering, disregarding the basic fact they do not own the rights of the brand e.g. …pirated goods-Dealsothon Product Counterfeiting
13.  Dealsothon Brand Identity Dealsothon is the marketer’s promise to give a set of features, benefits and services consistently
14.  Dealsothon Brand Building Dealsothon Involves all the activities that are necessary to nurture a brand into a healthy cash flow stream after launch
15. Dealsothon Sales and distribution- Dealsothon Promotion - Dealsothon Advertising - Dealsothon Packaging - Dealsothon Product development -Dealsothon What kind of activities? Eg. Dealsothon
16. Dealsothon Brand Equity Dealsothon When a commodity becomes a brand, it is said to have equity. Those advantages which a Brand enjoys because it is a Brand
17. Dealsothon Difference between the perceived value and the intrinsic value- Dealsothon The premium it can command in the market -Dealsothon What is brand equity?
18. Dealsothon Consumer Based- Dealsothon Price Based - Brand Contribution Method - Market Value Method - Replacement Cost - Historical Cost - Dealsothon Cost Based -Dealsothon Types of Brand Equity
19. Dealsothon What happens when equity increases? Commodity Brand Power Brands Presence + Personality
20. Dealsothon The company can have some defense against price competition- Dealsothon The company can have more brand extensions - Dealsothon The company can charge a premium on their product - Dealsothon The company can have more leverage with the trade -Dealsothon What happens when brands have high equity?

Dealsothon Brand Loyalty Pyramid 1 1 1 ?